Brian S. Everett has 35+ years marketing, communications, sales and business experience in transportation, warehousing, logistics, and supply chain with a special expertise in B2B marketing and association management. As Senior Partner with MindShare Strategies, he currently acts as Group Editorial Director for "Food Chain Digest" (in-print and digital magazine) as well as "Food For Thought" e-newsletter, both of which are the official magazine and e-newsletter for Food Shippers of America. He also serves as Group Editorial Director of "Redefining the Road" (in-print and digital magazine) and WIT eNews, both of which are the official magazine and e-newsletter of the Women In Trucking Associations. Everett previously served as Executive Director of NASSTRAC (the National Shippers Strategic Transportation Council), CEO of the Transportation Marketing & Sales Association, and the lead marketing executive at C.H. Robinson for more than 10 years.
Recent Posts by Brian Everett:
by Brian Everett, on Jul 07, 2025
With today’s global disruption, rapid technological change, and elevated customer expectations, the concept of a “future-ready supply chain” has shifted from a visionary concept to a strategic necessity for leading …
Read Storyby Brian Everett, on May 23, 2025
In the complex supply chain landscape of the food industry, competition for reliable, quality logistics partners can be fierce. As food chains tighten and the professional truck driver shortage persists, …
Read Storyby Brian Everett, on May 23, 2025
Many North American food enterprises are adopting generative Artificial Intelligence (gen AI), which is a type of AI that performs tasks like summarizing, answering questions, and classifying data. Such machine …
Read Storyby Brian Everett, on Apr 18, 2025
Having options as a food shipper is always a good thing. Having them all available in one place is even better. When you have freight ready to move, you want …
Read Storyby Brian Everett, on Apr 18, 2025
When describing what makes a shipper of choice, this saying applies: “Everything I’ve ever needed to know I learned in kindergarten.” The term “shipper of choice” refers to those who …
Read Storyby Brian Everett, on Apr 04, 2025
President Trump said he will levy import taxes on China, Japan and others equal to half of what they charge the U.S., based upon White House Calculations. Essentially the US …
Read Storyby Brian Everett, on Apr 04, 2025
A significant portion of supply chain activities in the food industry relies on the ability to manufacture, store and transport temperature-sensitive food ingredients and products – and it’s rapidly growing …
Read Storyby Brian Everett, on Mar 19, 2025
Operating private fleets are a significant initiative by many food companies in management their supply chains. In fact, nine of the top 10 private fleets in North America are food …
Read Storyby Brian Everett, on Mar 07, 2025
Disruptions caused by extreme weather events are set to remain a key risk in 2025. More disruptions mean longer delivery times in food supply chains, higher transportation and logistics costs, …
Read Storyby Brian Everett, on Mar 07, 2025
The global food industry currently is navigating a complex landscape of supply chain challenges that are impacting production, sourcing, logistics and distribution of food materials, ingredients and products. The 69th …
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