Brian S. Everett has 35+ years marketing, communications, sales and business experience in transportation, warehousing, logistics, and supply chain with a special expertise in B2B marketing and association management. As Senior Partner with MindShare Strategies, he currently acts as Group Editorial Director for "Food Chain Digest" (in-print and digital magazine) as well as "Food For Thought" e-newsletter, both of which are the official magazine and e-newsletter for Food Shippers of America. He also serves as Group Editorial Director of "Redefining the Road" (in-print and digital magazine) and WIT eNews, both of which are the official magazine and e-newsletter of the Women In Trucking Associations. Everett previously served as Executive Director of NASSTRAC (the National Shippers Strategic Transportation Council), CEO of the Transportation Marketing & Sales Association, and the lead marketing executive at C.H. Robinson for more than 10 years.
Recent Posts by Brian Everett:
by Brian Everett, on Jul 18, 2025 11:11:28 AM
Cargo theft has long been a concern for supply chains of high-value products such as electronics and other consumer goods, but in recent years food and beverage cargo is now …
Read Storyby Brian Everett, on Jul 7, 2025 1:48:54 PM
With today’s global disruption, rapid technological change, and elevated customer expectations, the concept of a “future-ready supply chain” has shifted from a visionary concept to a strategic necessity for leading …
Read Storyby Brian Everett, on May 23, 2025 10:50:49 AM
In the complex supply chain landscape of the food industry, competition for reliable, quality logistics partners can be fierce. As food chains tighten and the professional truck driver shortage persists, …
Read Storyby Brian Everett, on May 23, 2025 10:00:40 AM
Many North American food enterprises are adopting generative Artificial Intelligence (gen AI), which is a type of AI that performs tasks like summarizing, answering questions, and classifying data. Such machine …
Read Storyby Brian Everett, on Apr 18, 2025 10:38:27 AM
Having options as a food shipper is always a good thing. Having them all available in one place is even better. When you have freight ready to move, you want …
Read Storyby Brian Everett, on Apr 18, 2025 10:26:29 AM
When describing what makes a shipper of choice, this saying applies: “Everything I’ve ever needed to know I learned in kindergarten.” The term “shipper of choice” refers to those who …
Read Storyby Brian Everett, on Apr 4, 2025 3:03:56 PM
President Trump said he will levy import taxes on China, Japan and others equal to half of what they charge the U.S., based upon White House Calculations. Essentially the US …
Read Storyby Brian Everett, on Apr 4, 2025 12:32:10 PM
A significant portion of supply chain activities in the food industry relies on the ability to manufacture, store and transport temperature-sensitive food ingredients and products – and it’s rapidly growing …
Read Storyby Brian Everett, on Mar 19, 2025 3:57:13 PM
Operating private fleets are a significant initiative by many food companies in management their supply chains. In fact, nine of the top 10 private fleets in North America are food …
Read Storyby Brian Everett, on Mar 7, 2025 1:37:23 PM
Disruptions caused by extreme weather events are set to remain a key risk in 2025. More disruptions mean longer delivery times in food supply chains, higher transportation and logistics costs, …
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